JUMPLIST item when pinned TCMD isn't running?

I used
jumplist "CMD" "cmd.exe"
jumplist /c
and pinned TCMD to the taskbar. When TCMD is running, the jumplist item works fine to open a new tab running CMD.
When TCMD is not running, the jumplist item starts TCMD and the started TCMD displays a message box ...
The system cannot find the file specified.

When the message box is dismissed, the default (TCC) tab appears.
Is this WAD? Is there a way to get a jumplist item to work whether TCMD is running or not?